Shop Idol is the ultimate UK-wide search for the nation's best mobile store salesperson. Hundreds of entrants from every major retailer take part in Mystery Shops, interviews and challenges to determine their product knowledge, customer service skills and of course, their sales power!
Contestants enter Shop Idol for many different reasons. For some, it’s the opportunity to boost their career, for others it’s to prove to themselves and their company what they’re capable of and for some, it’s all about the recognition – and of course, the thousands of pounds of prizes help too!
We'll be opening entries for the 2020 edition soon.
How it works
Entrants sign-up online before 15th February on the dedicated Shop Idol website here
Those with the most support go through to the Mystery Shop stage
Top scorers from the Mystery Shops go through to regional finals consisting of interviews and challenges
Judges pick their top 12 who meet for a final day of tasks and tests, to narrow it down to the final 6
The winner is announced at the Mobile Industry Awards