Magnus has been with O2 for more than 14 years, joining in 2005 as a Programme Manager and overseeing the go-to-market strategy for the original iPhone two years later. Following a three-year stint as O2’s head of MVNO – working with partners such as Tesco Mobile and Lycamobile – Magnus became General Manager for devices in the UK in 2014. Magnus assumed his current role in November 2016, overseeing device and customer strategy.