Full Name
Richard Baxendale
Job Title
Chief Business Development Officer
With a career spanning more than 20 years in the mobile and technology sectors, Richard has held senior executive roles with organisations ranging from start-ups to Fortune 500 multinationals. After a combined 15 years with Brightstar and TechData, Richard completed his Executive MBA and joined Mobile Phones Direct as Chief Executive Officer in 2017. Under Richard’s leadership, the business secured trading relationships with all four UK networks and engineered significant revenue growth.

In 2018, Richard led the organisation through a successful sale to AO World for £38.1m, becoming MD of AO Mobile. In 2020, he re-joined Brightstar as Chief Business Development Officer, leading customer acquisition across Brightstar’s global footprint as well as heading up its European device protection business.
Richard Baxendale