Shadi Halliwell joined Three UK as Chief Marketing Officer in September 2017. Prior to this she was with Harvey Nichols as Group Creative & Marketing Director for three years and worked closely with CEO and Board to embark on a radical transformation programme to rejuvenate the brand’s physical stores, customer service experience and digital platforms.
Prior to that, Shadi spent 23 years at O2 as the driving force behind the first exclusive UK retail launch of the iPhone handset and a slew of award-winning campaigns. Shadi also spearheaded the brand’s journey into the entertainment sector, most notably relaunching the iconic Millennium Dome as The O2 Arena.
Throughout her career, Shadi has always put the customer and customer loyalty at the heart of her brand strategies. First with Priority Tickets and Priority Moments at O2, and more recently with the launch of Rewards by Harvey Nichols, an innovative loyalty app which offers its members perks and privileges every three months – the first of its kind in the luxury market.
In her spare time, Shadi is a keen amateur jockey.