Ettienne leads the Channels & Trading team and is responsible for EE’s direct and indirect sales channels, including the EE shops.

Previously, he was Corporate Marketing and Commercial Director at EE, where he headed-up the indirect sales team, marketing communications, propositions, and trading within the EE corporate segment. Prior to EE, Ettienne worked at NTL (now Virgin Media), the Caudwell Group, and Orange UK. He is a member of the Chartered Institute of Management Accountants (CIMA).