Ettienne leads the Channels & Trading team and is responsible for EE’s direct and indirect sales channels, including the EE shops. Previously, he was Corporate Marketing and Commercial Director at EE, where he headed-up the indirect sales team, marketing communications, propositions, and trading within the EE corporate segment. Prior to EE, Ettienne worked at ntl (now Virgin Media), the Caudwell Group, and Orange UK. He is a member of the Chartered Institute of Management Accountants (CIMA). Ettienne is dual national (UK and South Africa) and is fluent in Afrikaans. He enjoys various sports, including golf.
"Etienne has managed to plan, drive and execute the commercial operations during a challenging transition across BT/EE & PN brands. Both strategically and tactically he is changing the underlying operational platforms that will enable transform our Sales Consumer CFU in the most powerful sales force in UK. Etienne is the mastermind on sales, maintaining BTG shares during this transition period and in an excpetional high competitive market."