William has spent more than three decades in the telecoms industry and joined Alcatel as UK & Ireland Country Director back in 1998. Over the past decade, William and his team have worked hard to increase market share, especially in the affordable smartphone and feature phone segments. Over the past 12 months, Alcatel has agreed new retail partnerships and distribution deals to reinforce these efforts.
"William has been with Alcatel for over 20 years and has a wealth of knowledge and understanding of the telecommunications industry. His A Phone For Everyone campaign has drawn a lot of attention in the last year and has garnered impressive results in adapting the Alcatel brand within the UK."