Shop Idol is the ultimate search for the nation's best mobile store salesperson. Hundreds of entrants from every major retailer take part in Mystery Shops, interviews and challenges to determine their product knowledge, customer service skills and of course, their sales power! Find out more info here.

Shop Idol is the ultimate search for the nation's best mobile virtual salesperson. Hundreds of entrants from every major retailer take part in Mystery Shops, interviews and challenges to determine their product knowledge, customer service skills and of course, their sales power! Find out more info here.

Bringing products and services to life is one of the most important activities a company can undertake and the job that an agency does can genuinely make or break the success of the technology in hand. This category recognises strong collaborative efforts between agencies and brands.

The Corporate Social Responsibility award honours the company in the mobile industry that makes the most important contributions to their community or wider society.

The issue of sustainability is at the forefront of everyone in the mobile industry's minds. Mobile technology can enable other industries to reduce emissions, while there are always ways that the industry itself can go further on the journey to net zero. This award recognises projects that have a positive impact on the industry or wider society, rewarding innovation and success.

The creation of a company culture is essential but it is far from easy, becoming more than just a vision, but something your team can unite behind. How has your company created an engaging and inclusive, diverse culture that’s brought staff together, improved their experience and the company’s performance as a result?

This award recognises the provider that best delivers opportunities for the channel and rewards the company that has opened up and developed markets through its activities.

This award recognises the company that has acted as a helpful and supportive partner to customers and clients alike, celebrating close collaboration and innovation that benefits all parties

As mobile technology becomes increasingly important to our everyday lives, device insurance ensures consumers can get a rapid repair or replacement should their device be damaged, lost or stolen. This category rewards the company that offers the best service and retains customers year-after-year.

With the need for strong relationships more important that ever, distributors play a vital role in keeping the mobile industry running. To be crowned Distributor of the Year, a company must be the best in the industry at what it does, as well as being a shining example to peers and partners alike.

Repairs can often be a stressful or expensive experience, and this category recognises the best repair service, whether online or in-store. This award recognises the provider that does more than any other to deliver a great service.

Recycling is a great way for consumers to save money on a new device and help the environment. This award recognises the best service whether it's online or in store.

This category looks to celebrate virtual networks and sub brands, as well as those simply driving innovation on a network.

With flexible working and productivity at the forefront of everyone's mind in our modern world, the importance of reliable, high speed mobile connectivity is higher than ever continue to grow. This award celebrate the operator which meets these demands while delivering first class support and a service tailored to individual business needs.

5G is transforming existing use cases and enabling entirely new applications. This category rewards products that maximise the benefits of 5G in a way that simply wasn't possible with previous generations of mobile technology, delivering significant benefits for consumers, businesses or the mobile industry.

This award looks to celebrate the UK mobile operator that goes above and beyond to provide its customers with a top-class network experience, celebrating innovation, customer care, and technical excellence.

This award recognises the accessory manufacturer that has the best range, partnerships and overall service, supporting partners and customers with great products.

This award recognises the smartphone manufacturer which has best leveraged its product range, market position and relationships to drive its overall strategy and reputation within the industry and beyond.