A tale of two halves. Nada started her career working as a creative agency side with clients such as Diageo and Samsung. Her pursuit within the Mobile Industry began over 10 years ago at Three where she held a number of positions across Marketing and Sales, followed by a stint at EE working within the Commercial Marketing function delivering market leading propositions. Nada is now leading the Propositions and Product teams at Sky Mobile with a mission to shake up the industry with innovative and disruptive products and services.