Lucy Green, the Managing Director of Larato is a B2B Business Development Specialist with a steadfast commitment to enhancing the success of UK mobile. With over two decades of experience in crafting and executing revenue growth strategies for technology, communications, and media sectors, Lucy is valued for her strategic acumen and passion for delivering tangible value to buyers.

As a judge for the prestigious Mobile Industry Awards, Lucy brings a wealth of expertise to the panel, contributing to the recognition of industry excellence. Her leadership at Larato underscores a collaborative approach, partnering with C-suite executives and sales leaders across the UK to tailor bespoke, evidence-based go-to-market plans. These initiatives not only engage more customers but also drive revenue growth and secure competitive advantages for her clients. Lucy also champions the "Making a Difference” initiative in the West Midlands that is fostering relationships between local resellers and small businesses. This pioneering effort exemplifies her dedication to enhancing community engagement and economic prosperity. Lucy is a geek who is passionate about innovation, leadership, and a relentless pursuit of excellence in the dynamic landscape of B2B technology development. Her vision and strategic skills continue to encourage and transform the industry, sharing knowledge and intelligence to facilitate growth and customer-centric success.