Power 50: Mobile Industry Awards 2025

The only award of its kind, the Power 50 ranks the UK mobile industry’s most influential individuals.

To make the Power 50 list, an executive needs to be bold in their leadership and vision, and have exceeded expectations in the different categories we have chosen. We look for those who have influence beyond their existing roles, in addition to imbuing their businesses with their values.

This list is chosen by our expert editorial team and shared in the weeks running up towards the event with the final Power 50 winner being announced at the awards themselves.

21. James Du-Cann, Telecom and Retail Director, UK at Apple

22. Andy Morris, Executive VP, Likewize

23. Jonathan Taylor, CEO, Tesco Mobile

24. Stephen Shurrock, CEO, Lebara

25. Valeria Baiamonte, Head of Networks Transformation and Integration, VodafoneThree

26. Paul Crossman, CEO, Genuine Solutions

27. Craig Smith, Managing Director, Mazuma Mobile

28. Howard Watson, Chief Security and Networks Officer, BT Group

29. Nicki Lyons, Director of Corporate Affairs and Sustainability, VodafoneThree

30. Thea Sztejka, Managing Director, BT Wholesale

31. Aideen Chambers, Director of Mobile, Sky

32. Mark Trundle, Senior Director, Samsung UK&I

33. Rohit Vedi, Managing Director, iD Mobile

34. Deborah Honig, Chief Customer Officer, Samsung UK&I

35. William Paterson, UK & Ireland Country Director, TCL and Alcatel

36. Ben Case, Managing Director of Connectivity, Sky

37. Dave McGinn, CEO, Daisy Communications

8. Danny Marshall, Device Portfolio & Business Development Director, EE

39. Miles Norman, UK & Ireland Country General Manager, Lenovo Mobile Business Group (Motorola)

40. Terry O'Brien, CEO, Giacom

41. Nick Porter, VP of MX Product, Strategy & Commercial, Europe, Samsung

42. Peter Carnall, Managing Director, ege

43. Paul O'Sullivan, Director of Wholesale Mobile, Virgin Media O2

44. Phil Lander, VP Mobile Experience, B2B, Samsung Electronics UK

45. Andy Silcock, Co-founder, Kid-A

46. Ed Connolly, Chief Commercial Officer, Currys

47. Annika Bizon, VP Product and Marketing, Samsung UK&I

48. Ravi Navaratnam, Director, eRoaming eSIM

49. David Copestake, Head of eCommerce, ege

50. Brendan Arndt, Senior Devices Manager, VodafoneThree