After spending over 10 years in telco Andy Silcock Co-Founded a new disruptive, purposeful, agency called Kid-A (after the Radiohead album) designed to work closely with UK Operators and Retailers. With a new model designed to reshape the value chain in non-core mobile categories, Kid-A counts numerous clients and brands in its portfolio. As true sustainability believers, Kid-A has garnered fantastic accreditations to establish itself as thought leaders in sustainability & circularity and are on mission to decarbonise categories, drive performance and be the best partner of choice for its clients to support their commercial and sustainability goals. . . all with an amazing soundtrack on the way