Mark Trundle is VP of Sales & Operations, Mobile eXperience at Samsung Electronics UK & Ireland, responsible for Sales, Strategy, Operations, Supply Chain and Trade Performance across smartphones, wearables and services. He also leads the development of Samsung’s refurbished proposition in the UK and Ireland. Prior to Samsung, he was Regional GM for HMD Global responsible for relaunching the Nokia brand in ANZ and Indonesia, and held senior commercial roles at Microsoft and Nokia, including 8 years based in Sydney and Hong Kong leading APAC commercial strategy. He holds a Master's degree from University College Dublin.