RULES

Entrants sign up online here.

The judging panel is available to view here.

The top 30 entrants - as determined by our competition moderator after reviewing the entry forms, will make it through to the Judging stage. 

These top 30 contestants will be named on the Shop Idol website on Monday 10th May. 

Two rounds of judging will take place to decide on the final six. Judging will take place virtually. 

Round 1 judging is planned for Monday 7th June, and will consist of a product knowledge test and 10 minute interview.

The top 12 contestants will make it through to Round 2.

Round 2 is planned for Thursday 10th and 11th June. This will consist of scenario testing and an in-depth interview. 

All 12 contestants will be scored based on their performance. 

The scores will rank the contestants and the final six will make it through to the final. 

The judges decision is final. 

The final six will face the public vote. 

The public vote will rank the final six and combined with the judges ranking will determine the winner.

The winner will be announced at the Mobile Industry Awards 2021 on 29th September 2021