Congratulations to our Shop Idol 2022 - Retail and Contact Centre winners.


Haseeb Kamran, Vodafone

Nad Akram, EE


Mobile Salesperson of the Year - Contact Centres

Ben Elliott, BT

Catherine Rose, Capita

David Reynolds, BT/EE

Haseeb Kamran, Vodafone

Sian Jones, EE/BT

Mobile Salesperson of the Year - Retail

Alex Nowis, Three

Anna Campbell, Tesco Mobile

Callum Walsh, PRS (Samsung Experience Store - Trafford Centre)

Mobin Ashfaq, H3G

Ian Lobb, Vodafone

Nad Akram, EE

Nishrat Islam, Vodafone

ABOUT the competition

Our mission is to find the nation’s top mobile phone salespeople and ultimately to find the best of the best. This year we are on the search for two winners.
We are delighted to announce that for 2022 we are launching a brand new competition with two categories:

Mobile Salesperson of the Year - Retail

Mobile Salesperson of the Year - Contact Centres

We want to find the two people who not only have the product knowledge but can apply that and deliver the best solution for consumers — making them our Shop Idol Salesperson of the Year 2022 - truly the best of the best across retail and contact centres. 
This year once again we have teamed up with Samsung Backstage to help us in our search and they have offered up some amazing prizes for our finalists and winner. 

key dates

15 March

Nominations open

28 April

Nominations close 

19 May & 20 May

Judging round 1

 30 June & 1 July

Judging round 2

5 August

Shortlist announced & Big Vote open

18 August

Vote closes

22 September

The winner will be announced at the Mobile Industry Awards


Any UK mobile salesperson working in Retail or Contact Centres. You must be available for judging 19th and 20th May and 30th June and 1st July


Our 12 finalists will each receive a brand new Samsung S22 and our two winners will each receive a Samsung tech bundle of prizes worth over £2,500!



“Winning shop idol was not only the most incredible moment of my career but one of the most unforgettable and proudest moments of my life. The whole experience from start to finish was just amazing. It was an unbelievable moment to win and be recognised for my hard work. I have met so many talented and influential people and shop idol has really helped me boost my career and have a strong belief in myself that I really can achieve anything. I strongly recommend to everyone... get out of your comfort zone, challenge yourself and apply for shop idol. You will not regret it!” -  Elise Howard, EE

Previous Shop Idol winners:
2020: Cassie Kirkham, EE

2019: Gavin Mooney, O2

2018: Joshua Higgins, Carphone Warehouse


2017: Stuart Bonner, Carphone Warehouse

2016:  Aaron Robinson, Tesco Mobile

2015: Claire Pulpher, Carphone Warehouse

2014: John Sherwood, Digital Phone Company

2013: Martin Haig, Carphone Warehouse

2012: Nicola Black, Phones 4u 

2011: Chris Bowden, EE

any questions?