ABOUT THE COMPETITION

Our mission is to find the nation’s top mobile phone salesperson and ultimately to find the best of the best. 

We want to find someone who not only has the product knowledge but can apply that and deliver the best solution for consumers — making them our Shop Idol Salesperson of the Year 2024.

CONGRATULATIONS TO OUR 2024 WINNER AADIL NAVEED, VODAFONE!

"If I could go back 5 years ago I would have never seen myself come to an event like this and have the courage to come onto this stage holding this Award so a big thank you to everyone"  Aadil Naveed Vodafone

CONGRATULATIONS TO OUR 2024 FINALISTS

Previous Shop Idol winners:

2023: Rhydian Williams, EE (Contact Centre) & Kimberley Court, Vodafone (Retail)

2022: Haseeb Kamran, Vodafone (Contact Centre) & Nad Akram, EE (Retail)

2021: Elise Howard, EE

2020: Cassie Kirkham, EE

2019: Gavin Mooney, O2

2018: Joshua Higgins, Carphone Warehouse

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2017: Stuart Bonner, Carphone Warehouse

2016:  Aaron Robinson, Tesco Mobile

2015: Claire Pulpher, Carphone Warehouse

2014: John Sherwood, Digital Phone Company

2013: Martin Haig, Carphone Warehouse

2012: Nicola Black, Phones 4u 

2011: Chris Bowden, EE

If you have any questions, email Hazel Eccles