Shop Idol is the ultimate UK-wide search for the nation's best mobile store salesperson. Hundreds of entrants from every major retailer take part in Mystery Shops, interviews and challenges to determine their product knowledge, customer service skills and of course, their sales power!

 

Contestants enter Shop Idol for many different reasons. For some, it’s the opportunity to boost their career, for others it’s to prove to themselves and their company what they’re capable of and for some, it’s all about the recognition – and of course, the thousands of pounds of prizes help too!