Our mission is to find the nation’s top mobile phone salespeople and ultimately to find the best of the best. This year we are on the search for two winners.

Mobile Salesperson of the Year - Retail

Mobile Salesperson of the Year - Contact Centres

We want to find the two people who not only have the product knowledge but can apply that and deliver the best solution for consumers — making them our Shop Idol Salesperson of the Year 2024 - truly the best of the best across retail and contact centres. 



Any UK mobile salesperson working in Retail or Contact Centres. 


"What an experience I had with Shop Idol! From getting picked for the top 25 to then going to London and conquering Britain. What an achievement to take with me in the future. Shop Idol will open a lot of opportunities for me in the future. The trophy is in my cabinet alongside my other achievements that I have had in my career but this one is by far the biggest.

I would recommend everyone that wants to come out of their bubble and show what their worth and come forward for Shop Idol 2023. It will be a life changing opportunity to go and show what you are made off."

- Nad Akram, EE, Shop Idol Retail Winner 2022

Previous Shop Idol winners:

2022: Haseeb Kamran, Vodafone (Contact Centre) & Nad Akram, EE (Retail)

2021: Elise Howard, EE

2020: Cassie Kirkham, EE

2019: Gavin Mooney, O2

2018: Joshua Higgins, Carphone Warehouse


2017: Stuart Bonner, Carphone Warehouse

2016:  Aaron Robinson, Tesco Mobile

2015: Claire Pulpher, Carphone Warehouse

2014: John Sherwood, Digital Phone Company

2013: Martin Haig, Carphone Warehouse

2012: Nicola Black, Phones 4u 

2011: Chris Bowden, EE