Congratulations to our Power 50 Winner

Marc Allera CEO - EE and Consumer Division at BT Group: 

Marc Allera (Left) wins the Power 50 Award 2024! 

The only award of its kind, the Power 50 ranks the UK mobile industry’s most influential individuals of 2024, with the winner announced at the Mobile Industry Awards 2024 ceremony on Thursday, 19 September, 2024 at the Royal Lancaster London.

Now in its 16th year, the extraordinary calibre of previous winners ensures the competition’s developments are anticipated with baited breath.

As the market matures, the margin for error narrows and the need for decisive leadership grows, making the Power 50 an unrivalled and indispensable insight into the boardrooms and minds that drive the UK mobile market.

How are the rankings decided?

Our expert editorial team decide the Power 50 list with the help of nominations in July. To make the Power 50 list, an executive needs to be bold in their leadership and vision, and have exceeded expectations in the different categories we have chosen. We look for those who have influence beyond their existing roles, in addition to imbuing their businesses with their values. 

When are the rankings announced? 

10 executives will be announced every week in the four weeks leading up to the Awards with the final winner announced on the day. 

PREVIOUS WINNERS

2023: Ahmed Essam, CEO, Vodafone UK
2022: Lutz Schüler, CEO, Virgin Media O2
2021: Marc Allera, Consumer Division, BT
2020: Nick Jeffery, CEO, Vodafone

2019: Marc Allera, Consumer Division, BT

2018: Marc Allera, Consumer Division, BT

2017: David Dyson, CEO, Three UK

2016: Sebastian James, Group CEO, Dixons Carphone

2015: Sebastian James, Group CEO, Dixons Carphone

2014: Andrew Harrison, CEO, Carphone Warehouse

2013: Olaf Swantee, CEO, EE

2012: Simon Stanford, VP of UK & Ireland, Samsung UK

2011: Guy Laurence, CEO, Vodafone UK

2010: Tom Alexander, CEO, Everything Everywhere

2009: Andrew Harrison, CEO, Carphone Warehouse

2008: Kevin Russell, CEO, Three UK