The only award of its kind, the Power 50 ranks the UK mobile industry’s most influential individuals of 2022, with the winner announced at the Mobile Industry Awards 2022 ceremony on Thursday, 22 September, 2022 at the Royal Lancaster London.

Now in its 15th year, the extraordinary calibre of previous winners ensures the competition’s developments are anticipated with baited breath.

As the market matures, the margin for error narrows and the need for decisive leadership grows, making the Power 50 an unrivalled and indispensable insight into the boardrooms and minds that drive the UK mobile market.

The 2022 Power 50 List

Ahmed Essam, CEO, Vodafone UK
Alex Baldock, CEO, Currys
Andrea Dona, Chief Network Officer, Vodafone UK
Annika Bizon, Marketing and Omnichannel Director, Samsung UK & Ireland
Anurag Khilnani, Category Leader (GM), Wireless and Home Entertainment Amazon UK
Ashley Schofield, CEO, GiffGaff
Brendan Arndt, Device Portfolio Director, Three
Bridget Lea, Managing Director, Commercial, BT Consumer
Catherine Amran, SMB Director, Virgin Media O2
Charleen Fang, Managing Director, Oppo UK
Claire Pickthall, CEO, Tesco Mobile
Conor Pierce, Corporate VP, Samsung UK & Ireland
Craig Smith, Managing Director, Mazuma Mobile
Danny Marshall, Device Portfolio Director, BT/EE
Dave McGinn, CEO, Daisy Communications
David Hennessy, CTO, Three UK
Elaine Carey, Chief Commercial Officer, Three UK
Fergal Donovan, Regional President - Europe, PCS Wireless
Francis Wong, CEO, Realme Europe
Gareth Turpin, Chief Commercial Officer, Mobile, Virgin Media O2
Gerry O’Keeffe, EVP for EMEA and APC, Likewize
Greg Mesch, CEO, CityFibre
Howard Watson, CTIO, BT Group
James Kitto, VP Sales, Samsung UK & Ireland
James Reed, Managing Director - Endpoint Solutions, Tech Data
Jeanie York, CTO, Virgin Media O2
Jeff Dodds, COO, Virgin Media O2
Jo Bertram, Managing Director, Business and Wholesale, Virgin Media O2 Business
Joe Walsh, Director B2B, Samsung UK
Jon Shaw, Commercial Operations Director, Vodafone UK
Kate Beaumont, Director Device Operations, Product & Innovation, Vodafone UK
Katherine Ainley, CEO UK & Ireland, Ericsson
Lutz Schüler, CEO, Virgin Media O2
Marc Allera, CEO, BT Consumer
Mark Allsop, COO and CDO, Currys
Martin Flick, CEO, Onecom
Max Taylor, Consumer Director, Vodafone UK
Dame Melanie Dawes, CEO, Ofcom
Miles Norman, General Manager UK & Ireland, Lenovo
Nastasi Karaiskos, UK leader, Rakuten Symphony
Paul Crossman, CEO, Genuine Solutions
Payton Dobbs, General Manager, UK Devices & Services, Google
Peter Carnall, Managing Director, Business and Wholesale Eurostar Global Distribution
Phil Siveter, CEO, UK & Ireland, Nokia
Pierre Coppin, Director of Commercial, Product and Propositions, Sky Mobile
Robert Finnegan, CEO, Three UK & Three Ireland
Sharon Meadows, Director of Propositions, EE
Steve Oliver, CEO, musicMagpie
Terry O'Brien, Wholesale CEO, Digital Wholesale Solutions
William Paterson, UK & Ireland Country Director, TCL

*If any of the information listed above needs updating, please contact :

How are the rankings decided?

Our expert editorial team decide the Power 50 list with the help of nominations in July. To make the Power 50 list, an executive needs to be bold in their leadership and vision, and have exceeded expectations in the different categories we have chosen. We look for those who have influence beyond their existing roles, in addition to imbuing their businesses with their values. 

When are the rankings announced? 

10 executives will be announced every week in the four weeks leading up to the Awards with the final winner announced on the day. 


Nominations open

5 July

Nominations close

22 July

List revealed

4 August

Countdown begins

25 August

Winner announced

22 September


2021: Marc Allera, Consumer Division, BT
2020: Nick Jeffery, CEO, Vodafone

2019: Marc Allera, Consumer Division, BT

2018: Marc Allera, Consumer Division, BT

2017: David Dyson, CEO, Three UK

2016: Sebastian James, Group CEO, Dixons Carphone

2015: Sebastian James, Group CEO, Dixons Carphone

2014: Andrew Harrison, CEO, Carphone Warehouse

2013: Olaf Swantee, CEO, EE

2012: Simon Stanford, VP of UK & Ireland, Samsung UK

2011: Guy Laurence, CEO, Vodafone UK

2010: Tom Alexander, CEO, Everything Everywhere

2009: Andrew Harrison, CEO, Carphone Warehouse

2008: Kevin Russell, CEO, Three UK